2020/2021 Annual Report

Key Performance Indicators


Net New Projects

The total number of projects that entered EDCUtah’s pipeline in FY 21. A project is defined as an interested company able to provide three of the following: number of jobs, capital investment, square footage, project timeline, and budget approval. This year’s number is a new record for the organization.



Project Wins

The total number of project wins that resulted in a final decision to relocate or expand in Utah. Exceeding FY 20’s 32 wins, this represents a win rate of about 22.5%, close to EDCUtah’s historical average.


New or Retained Jobs

The number of jobs that companies have committed to create—7,959—or retain—347—over the life of their projects. This is perhaps EDCUtah’s most important KPI because of what it represents—opportunities for Utah job seekers.

$912 million

Capital Investment

Often referred to as “CapEx,” capital investment quantifies the total amount of money that relocating or expanding companies have committed to investing in Utah real estate and equipment over the life of their projects.

4.3 million

Square Footage

This represents the aggregate total real estate footprint of project wins—how much physical space these newly-relocated or newly-expanded companies will ultimately absorb. This is the highest level since FY 17.

Project Wins


Every year, EDCUtah invites members, stakeholders, and the public to nominate outstanding individuals and organizations for their leadership in economic development. These awards recognize Utah people and institutions who are making an incredible, tangible impact on our state - helping to bring jobs, investment, and prosperity to Utah communities.

Larry H. & Gail Miller Family Cornerstone in Economic Development

Utah Transit Authority Organization

“The Utah Transit Authority has long been a vital and sometimes unsung catalyst for Utah’s economic growth. The organization’s efforts have created a competitive advantage for corporate recruiting, as many companies rate public transportation as a key criterion. The TRAX investment made for the Olympics, and expanded again in 2010, and the FrontRunner follow-on investment, have kept our commute times competitive, expanded the labor commuting range for Silicon Slopes, and helped to mitigate air quality challenges.”
- Draper Mayor Troy Walker

Nick Rose Award for Leadership in Economic Development

David Lang, former Managing Director of Goldman Sach's Salt Lake City office
Private Sector

“In his tenure at Goldman Sachs, David Lang has overseen multiple expansions of the company in Utah, and has helped to grow our world-class financial services industry. His commitment to economic development in Utah, and EDCUtah, is without question.  David was the person that companies interested in expanding here most wanted to hear from, and he has been one of our state’s most eloquent and effective advocates.”
- Governor Spencer J. Cox

Thayne Robson Award for Leadership in Economic Development

Natalie Gochnour, University of Utah
Public sector

“For years Natalie Gochnour has been the voice of reason – and data – when it comes to economic policy in Utah. From advising governors and business leaders, to her input in the development of the ‘Utah Leads Together’ pandemic recovery plan, her calm, measured and level-headed approach is a beacon for all of us.”

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