Misfits Market will locate its West Coast headquarters in Utah, creating up to 600 new jobs in the next five years. The company projects $25 million in capital expenditures associated with the project.

Misfits Market is a direct-to-consumer grocery delivery service committed to breaking the cycle of food waste by selling the ‘misfit’ vegetables that wouldn’t sell in markets. The company joins a substantial food processing/distribution industry in Utah.

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Colby Cooley

Vice President of Business Development

ccooley​@edcutah.org