Misfits Market Announces West Coast HQ in Utah

$25 million CAPEX

105 jobs

Project Maverick

August 13, 2020

The Utah Governor’s Office of Economic Development (GOED) and the Economic Development Corporation of Utah (EDCUtah) are pleased to announce that Misfits Market will locate its West Coast headquarters in Utah, creating up to 105 new, high-paying jobs in the next five years. The company projects $25 million in capital expenditures associated with the project.

“Misfits Market has a unique business model that is helping solve our global food waste problems,” said Val Hale, GOED’s executive director. “With this growth, Utah residents will have access to over 400 types of food items at a 30% to 40% discount. We look forward to watching this company grow and are glad they decided to establish operations in our state.”

Misfits Market is a direct-to-consumer grocery delivery service committed to breaking the cycle of food waste. The company rescues sustainable produce and surplus pantry staples that otherwise would have gone to waste. Subscribers get access to great deals on high-quality grocery items and organic fruits and vegetables, delivered to their door for up to 40% less than traditional grocery store prices.

“We are thrilled Misfits Market has chosen West Jordan as the permanent location for its new distribution and customer service facility,” said Dirk Burton, Mayor of West Jordan. “This project aligns well with the many food-based, manufacturing and distribution centers already operating in West Jordan and reflects continued confidence in the city’s stable business environment and excellent workforce.”

The GOED Board has approved a post-performance tax credit not to exceed $429,601 over the five-year life of the contract.

“The decision by Misfits Market to locate in Utah epitomizes the strengths of our logistics and distribution industry, and the geographic good fortune we enjoy as the Crossroads of the West,” said Theresa A. Foxley, president and CEO of the Economic Development Corporation of Utah (EDCUtah). “With heightened focus on questions of supply chain and food security, Misfits Market is a very welcome addition to our state’s economy.”

Erin Farr, senior business development manager, led this project for EDCUtah.

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For more information on this or other projects, contact Colby Cooley, vice president of business development, at 801-323-4250,

Erin Farr

Vice President of Business Development