Partnering with universities, associations, financial institutions, fintechs, and consumer brands, Deserve develops and supports white-label and co-branded credit card programs. The company will open an office in Utah, creating up to 258 high-paying jobs with capex of $1.2 million.

“Salt Lake Valley’s diverse and entrepreneurial talent pool and business-friendly environment provide Deserve with a unique opportunity,” said Kalpesh Kapadia, founder and CEO of Deserve. “We are proud to be a part of Utah’s thriving fintech ecosystem and add our expertise to this growing community of innovators.”

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Colby Cooley

Vice President of Business Development