As a new bank in market, when COVID hit just over a year ago Hillcrest Bank needed a way to stay in front of the community and add value when traditional business development tactics had to take a back seat to health and safety of others. This newsletter started as a way to communicate with clients, prospective clients and community stakeholders in an attempt to consolidate all the macro-economic data that is relevant to many business owners and those advising business owners so that we can all stay current and be smarter.
Additionally, we use this as an outlet for our community partners to also provide relevant content on topics like M&A activity, Cyber Security, Trade Insurance and government programs where the information was changing quickly.
I also like to promote all the local happenings in the local section as a way to drive up participation for our local organizations’ events who are also focused on advancing the broad-based business community. It’s been over a year now and it’s awesome when I’m out in the community and getting feedback on the piece.
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