Brandless to Boost Utah’s Consumer Tech Space


1,033 jobs

Project Anonymous

October 6, 2021

The Utah Governor’s Office of Economic Opportunity (Go Utah), Lindon City, and the Economic Development Corporation of Utah (EDCUtah) are pleased to announce that Brandless, Inc. will expand in Lindon, Utah, bringing up to 1,033 new high-paying jobs in the next 10 years. Capital expenditures associated with the project are $500,000.

“Brandless is quickly becoming one of Utah’s fastest-growing consumer products companies,” said Dan Hemmert, Go Utah’s executive director. “With over a thousand new jobs, this corporate expansion will have a big impact here.”

Brandless is one of the world’s fastest-growing omnichannel commerce platforms for consumer products, and is also a platform for other mission-driven, digitally-native brands to accelerate growth.

“With millions of customers, thousands of new product requests, hundreds of products and categories and dozens of marketplace partners, we needed to anchor Brandless in a place with the talent pool, innovation infrastructure, and additional resources to support our rapid growth trajectory,” said Brandless CEO Cydni Tetro. “With this location, we can accelerate towards our mission of democratizing access to better-for-you products and empowering everyone to be a force for good.”

The Go Utah Board has approved a post-performance Economic Development Tax Increment Finance (EDTIF) tax credit not to exceed $2,618,218. Each year that Brandless meets the criteria in its contract with the state, it will qualify for a portion of the total tax credit. 

“Lindon City is pleased that Brandless is considering investing in an expansion of its business and workforce within our community. The company and its employees will be a valued part of our community and local economy,” said Lindon City Mayor Jeff Acerson.

“Brandless’ decision to anchor inUtah further validates our strong and expanding epicenter for consumer products and consumer tech,” said Theresa A. Foxley, president and CEO of EDCUtah. “Companies like Brandless choose Utah because we have one of the fastest-growing economies in the country, and provide everything they need to succeed."  

Vlada Yaremenko, business development manager, led Project Anonymous for EDCUtah. 

For more information on this or other projects, contact Colby Cooley, at 801-323-4250,

Investors: If you were involved in this project and would like to add your organization to this announcement, please email